i n i v e w ay
INIVeWAY is a New York based production company that combines an incredible work ethic with immense quality standards of deliverables.
Easy to say, hard to do and yet here they are.
That’s what attracted STORM s t u d i o to work with them.
We begun our collaboration by reformulating their dna and positioning. Based on their mission we developed the visual application over their website, their equipment branding and their projects (graphics, credits..)
We also had fun designing cool goodies.
positioning dna
strategy & communication
creative direction
visual identity
brand development
social media development
STORM s t u d i o was charged to define the dna and positionning of the company and translate it into powerful messages.
We collaborated on the choice of font and decide to use a wide, legible, in your face way to develop the voice of the company.
For that, we followed the origin of the name of the company : in the driveway, where we shouldn’t be but hey here we are!
